← All posts
600+ websites added llms.txt. Google compared it to the dead keywords meta tag. Zero AI crawlers confirmed reading it. Here's what the data says and what to do instead.
40 million people use ChatGPT Health daily. 52% of adults have used AI to research symptoms. If a patient asks AI to recommend a surgeon and your practice isn't in the answer, they book elsewhere.
Kodak invented the digital camera and went bankrupt. Blockbuster turned down Netflix for $50M. Both saw the shift and waited. AI search is the same pattern playing out right now.
B2B organic leads dropped 47% in 2025. 42% of CMOs say traditional search is failing. The cause isn't an algorithm update. It's a permanent shift in how buyers research.
Google Ads CPC rose 12.9% in 2025. ROAS dropped 10%. AI-referred visitors convert at 3-4x the rate of paid search, and every citation is free. The math has changed.
21% of legal consumers already use ChatGPT to find attorneys. 45% of under-35 clients try AI before Google. If your firm isn't in AI answers, you're paying $500/click for leads your competitors get for free.
65% of Google searches now end without a click. ChatGPT handles 2 billion queries a day. If AI can't find your business, your next client will find your competitor instead.