Conversion Rate
Optimization
You already have the visitors. I turn more of them into customers through controlled experimentation and targeted UX fixes.
The problem
Your conversion rate is the bottleneck.
Most businesses pour money into acquiring visitors while their website leaks conversions at every step. A 1% lift in conversion rate can deliver more revenue than doubling your traffic budget.
Real CRO means understanding buyer psychology, mapping the friction in your funnel and reading the data behind every decision point.
I apply engineering discipline to conversion optimization, building experimentation systems that compound learning and revenue over time.
Capabilities
A/B & Multivariate Testing
I design statistically sound tests that isolate variables and produce clear results. Every experiment has a hypothesis, a control and a sample size before it runs.
Funnel Analysis & Diagnostics
I map every step of your conversion journey, identify where users drop off and find the fixes that will move revenue the most.
Landing Page Optimization
I redesign and refine landing pages using data-backed hypotheses, testing headline copy, form fields and trust signals to raise conversion at each touchpoint.
Behavioral Analytics & Heatmapping
Session recordings, heatmaps and scroll-depth analysis show you what users do on your site. The friction points are in the data, not in assumptions.
AI-Assisted Personalization
Dynamic content and personalized experiences that adapt to user segments, intent signals and behavioral patterns as visitors move through your site.
Revenue Impact Modeling
I tie every test to revenue outcomes and model the dollar impact of each change before and after deployment. No vanity metrics.
Process
Data Deep-Dive
I audit your analytics, review user behavior data and identify the biggest conversion leaks across your funnel.
Hypothesis & Prioritization
I develop data-backed optimization hypotheses, then rank them by expected impact and effort using an ICE framework.
Test & Learn
I design, build and run experiments with proper statistical controls. No peeking at results before significance.
Implement & Compound
Winners roll out, learnings get documented, and insights feed back into the next round of tests. Each cycle compounds on the last.
Stop leaving revenue on the table.
Your website already gets the traffic. I'll make it convert.