Performance
Marketing
I track every dollar and engineer every campaign for profit.
Paid search programs built on analytical rigor from day one.
The problem
Most paid search is a money pit.
Most agencies run campaigns on autopilot with default settings and broad match on everything. Their monthly reports show impressions instead of revenue. You're paying someone to waste your budget.
I treat paid search as an engineering discipline. Every campaign is a system with inputs, outputs, feedback loops and optimization surfaces. When you see the machine clearly, you tune it for profit.
I pair platform expertise with AI-powered analysis to find the signal in your data and scale the campaigns that produce revenue.
Capabilities
Google & Facebook Ads Management
I manage campaigns across search, shopping, display and Performance Max. Every setting is intentional, tuned to your margins.
AI-Powered Bid Strategy
Machine learning models handle automated bidding that adapts to real-time market signals, seasonality and competitive pressure.
Landing Page Design & Testing
Landing pages built for conversion, with continuous A/B testing to raise quality score and lower cost per acquisition.
Audience & Intent Targeting
Behavioral, demographic and first-party data signals layered on top of keyword targeting so you reach buyers at their moment of highest intent.
Creative & Ad Copy Testing
Systematic creative experimentation across headlines, descriptions, extensions and assets until I find the message-market fit that converts.
Analytics & Attribution
Full-funnel tracking and multi-touch attribution so you see which campaigns, keywords and audiences produce revenue, down to the dollar.
Process
Account Audit & Strategy
I audit your existing account (or your competitors' if you're starting fresh), flag wasted spend, spot gaps and surface quick wins.
Architecture & Build
I structure campaigns, ad groups and targeting for relevance and control. Clean architecture is what makes performance scalable.
Launch & Optimize
Campaigns go live with tight monitoring. I iterate on bids, budgets and creative based on real performance data.
Scale & Expand
When something works, I scale it: new keywords, new audiences, new platforms, all held to the same efficiency targets.
Make every dollar work harder.
Your budget should compound returns, not fund underperforming campaigns. I'll build a paid search program that does both.